Brands set expectations; when faced with uncertainty, people pick a safer option. People tend to understand and know what to expect from a brand they know.

Branding is important in any business but it can be a complex process that is performed across all types of media; from product packaging, content materials, marketing, and logotype design.

Of course, branding also applies to web design. It doesn’t matter if you’re building a website for a multi-million dollar brand or a personal blog, branding still matters for the reasons outlined above. In the case of a personal blog, branding will help set you apart and make your site memorable.