Branding is important in any business but it can be a complex process that is performed across all types of media; from product packaging, content materials, marketing, and logotype design.
Of course, branding also applies to web design. It doesn’t matter if you’re building a website for a multi-million dollar brand or a personal blog, branding still matters for the reasons outlined above. In the case of a personal blog, branding will help set you apart and make your site memorable.
Anthropomorphism is the attribution of human qualities and characteristics to other things, like animals or objects. Infusing your brand with anthropomorphic elements is a good way to give it character.
Different cultures may associate the same colors with different things, so we make sure that your colors are being represented accordingly as they do in the markets you operate in.
We keep consistent colors, visuals and typography throughout to ensure your website projects a uniform image.
The language you use on your website should always reinforce your brand’s character and personality. If your brand is a friendly and down to earth, and your audience is “young” tech savvy individuals; then informal and fun tone of voice may work well for your business.
On the other hand, if we are building a website for an investment bank, law firm, or health clinic, the tone of voice should reflect that by being much more formal to target its correct audience.
Crafting the aesthetics of your site shouldn’t be about following the latest design trends, but rather about deciding on the emotions and ideas that you want your brand to project, and then working on a design that will do just that.
We help you determine the feelings and emotions you want people to experience when they visit your site. The important things you want them to associate with your brand.
It’s best practice to link your logo image to the site’s home page. Position is only one element — size is also important. We ensure your logo is big enough to be the second or third thing that people will notice when they arrive on your site.
We put in that extra effort to create a unique image you’ll not only stand out from your competitors, you’ll be more memorable, with a greater chance that your prospects and clients will come back for more.
In a few words we explain exactly what benefit your site provides to the visitor, so that they’ll know not only what your site is about, but also why they should keep using it. We make your value proposition highly visible, concise, and clear; and it covers both, the ‘what’ and the ‘why’ on your site.