PRACTICAL WISDOM

BRANDING

A MEMORABLE EXPERIENCE

Brands set expectations; when faced with uncertainty, people pick a safer option. People tend to understand and know what to expect from a brand they know.

Branding is important in any business but it can be a complex process that is performed across all types of media; from product packaging, content materials, marketing, and logotype design.

Of course, branding also applies to web design. It doesn’t matter if you’re building a website for a multi-million dollar brand or a personal blog, branding still matters for the reasons outlined above. In the case of a personal blog, branding will help set you apart and make your site memorable.

CHARACTER

Crafting a new Identity

Many people in commercialized societies use products and brands to define themselves, so we shape your brand’s character towards something that your audience will like to associate themselves with.

Anthropomorphism is the attribution of human qualities and characteristics to other things, like animals or objects. Infusing your brand with anthropomorphic elements is a good way to give it character.

COLOR

COLOR ISN’T JUST AESTHETICS

When picking a color for your brand, we research its effects and associations to see if it is an appropriate fit for your brand and what it represents.

Different cultures may associate the same colors with different things, so we make sure that your colors are being represented accordingly as they do in the markets you operate in.

CONSISTENCY

UNIFORM CONCEPT

Consistency throughout your web design will build on the choices you’ve made earlier regarding selecting the right personality for the brand and evoking the appropriate emotions.

We keep consistent colors, visuals and typography throughout to ensure your website projects a uniform image.

TONE OF VOICE

Break the Rules of Sound

The language you use on your website should always reinforce your brand’s character and personality. If your brand is a friendly and down to earth, and your audience is “young” tech savvy individuals; then informal and fun tone of voice may work well for your business.

On the other hand, if we are building a website for an investment bank, law firm, or health clinic, the tone of voice should reflect that by being much more formal to target its correct audience.

EMOTION

EMOTION

Crafting the aesthetics of your site shouldn’t be about following the latest design trends, but rather about deciding on the emotions and ideas that you want your brand to project, and then working on a design that will do just that.

We help you determine the feelings and emotions you want people to experience when they visit your site. The important things you want them to associate with your brand.

LOGO

EXPRESS YOUR IDENTITY

It’s best practice to link your logo image to the site’s home page. Position is only one element — size is also important. We ensure your logo is big enough to be the second or third thing that people will notice when they arrive on your site.

UNIQUENESS

ONE OF A KIND

If your website looks just like the competition, then is it really memorable? How would your potential prospects differentiate between the two?

We put in that extra effort to create a unique image you’ll not only stand out from your competitors, you’ll be more memorable, with a greater chance that your prospects and clients will come back for more.

VALUE PROPOSITION

MAKE IT A WORTH THEIR WHILE

When a visitor arrives on your site for the first time they take the first few seconds to determine if they are on the right site? Does this look interesting? What is this all about? We provide a clear and concise value proposition to your visitor.

In a few words we explain exactly what benefit your site provides to the visitor, so that they’ll know not only what your site is about, but also why they should keep using it. We make your value proposition highly visible, concise, and clear; and it covers both, the ‘what’ and the ‘why’ on your site.